The subject of smell is a sensitive one.
Despite being one of our most powerful and evocative senses it is often seen as taboo to speak about smelliness. It is also completely subjective as to what smells good. Some people love the smell of sweetness for example, whilst others turn up their noses in horror at the very thought of such an odour.
A true dandy should smell divine, so what do we mean by smelling nice then?
Human beings love to smell things, but they don’t like to smell themselves. This is most obviously apparent by the number of adverts for various smells and deodorants you can see each day on television. These are often backed by visuals of young people having their heads turned by a stranger who passes them by whilst wearing one of these magical products. Naturally we flock to buy them, but if we stop and sniff for a moment, do they really smell that good? Ask yourself, when was the last time you bought someone flowers on “impulse”?
Here at The Dandy Cat we want to show you that things can be done differently. We like deodorant, but we don’t like artificial smells. We also like colognes but don’t want them sullied by a cheap under arm scent, so what do we recommend?
Predictably the answer lies from within the perfume industry itself. If your job is to use your nose as a professional tool and sniff out the different, individual ingredients that make each scent so delicious, then it is a good idea not to ruin this precision tool with an overwhelming smell of either deodorant or nasty body odour. With nasal reputations at stake those clever perfumiers arrived at a simple solution; find an odourless deodorant. They settled on an ingenious beauty-hack product and the best kept secret the big brands don’t want you to discover: natural alum stone. We stock two varieties of this wonder product, Feret Bloc Hyalin and Osma Bloc D'Alum, either of which will work a treat.
Naturally occurring potassium salt mineral has strong antibacterial properties, so it can be used as a deodorant, or to prevent irritation after shaving and as a bonus it also works on spots too. As a deodorant it’s totally odourless, and leaves your clothes unmarked which is more than can be said of most branded sprays, creams or roll ons.
Now the natural body odour is under control, you can feel free to choose whichever scent you like best, happy in the knowledge that your hard-made choice won't be ruined by a lesser grade underarm odour. We can offer you a choice of scents from the wonderful Mr. Masey’s, all of which use therapeutic grade essential oils, are plant-based, cruelty-free and vegan. There are four key scents available from Mr Masey’s in store so pop in, have a sniff and see if any lift your spirit.
Whichever you choose we are certain that each day you wear it even if no-one chases you down the street or offers you flowers, you will think at least once to yourself; “you smell nice”.